Jameson Whiskey is the most internationally recognized of
all Irish whiskey, and accounts for 75% of all Irish whiskey sales worldwide.
It is also the third largest distillery in the world, selling over a million
barrels annually.
Underground storage at the Jameson Distillery, 1952 |
However, the market was not always as comfortable for
Jameson. The company had been the leading whiskey brand in the nineteenth
century also, but their fortunes were severely affected by the introduction of
prohibition in the US. This allowed Scotch whisky to make advances into the
market as it was smuggled over the Canadian border.
Jameson had two distilleries in Ireland, one in Dublin and
one in Cork. The Dublin distillery was located in Bow Street, in the Smithfield
area behind the Four Courts in central Dublin. It played a major part in the
business operations; distilling, storage, maturing, and distribution, as can be
seen from the images in this blog.
Testing the whiskey is maturing properly |
The Dublin distillery was closed in 1971, with all
operations moving to the Cork site. One of the Dublin buildings was kept by the
Irish Distillers (a collaboration between Jameson, Powers and the Cork
Distillers) as their headquarters, and was turned into the Old Jameson
Distillery museum, which is now one of the most popular tourist destinations in
Dublin.
A group of overseas students visit the Jameson Distillery, 1963 |
Ironically, the distillery always was a place that VIPs were
taken to for a treat, which was always combined with a PR opportunity for the
company. Actors, singers, celebrities, overseas students and a few politicians
all made their way to Bow Street to witness the creation of uisce beatha. It is a visit that thousand of people make still to this day, and is especially popular amongst overseas tourists.
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